Our team
Our team consists of a dynamic and talented group of individuals with a variety of different skills sets and backgrounds. We share a common goal: to help you grow your business in a sustainable manner and better understand the environment in which you operate. Apart from our core team, we have a broad network of expertise upon which we can call as required.
Frans van Wyk
Director
Frans has over 22 years of experience in project management and other advisory services in the agricultural industry. He is a chartered accountant and holds a honours degree BSc in Agriculture Economics. He has been involved in engagements throughout the wider agricultural value chain, including facilitation of strategic planning and restructuring of companies and development institutions, black economic empowerment advisory services as well as socio-economic research in the sector.
+27 82 774 2536
Stephen Hobson
Director
Stephen has over 30 years’ experience in agribusiness, finance, agricultural economics and rural development. He has an MSc Agric (Agricultural Economics) degree and was awarded the CFA (Chartered Financial Analyst) charter. He focuses on business advisory including business plans, financial analysis and feasibility studies; comprehensive due diligence​ and independent valuations; transaction advisory, investment memorandums and capital raising and BEE advisory.
+27 82 331 3083
Anneline Hugo
Anneline has 20 years of experience in research, strategy development and socio-economic policy analysis and holds an MPhil Degree in Decision-making, Knowledge Dynamics and Values, with specific focus on transformation. Her biggest passion is to help companies, teams and individuals reach their full potential in a sustainable manner. She is also an accredited Enneagram practitioner and coach, a self-published writer and has honed her skills in graphic design and photography to support her within her role in Agrifusion.
+27 72 244 0233
Johannes Brand
Johannes has over 25 years’ experience in agribusiness management and consulting including production, value adding, exports, marketing and financial management. He has hands-on experience throughout the fresh produce value chain, including commercial and smallholder production in southern Africa, local and export sales and logistics to all sectors of the market with a focus on the high value retail sector. He holds a BSc in Horticulture and Agricultural Economics. He currently focuses on business plans, financial analysis, feasibility studies and industry transformation.
+27 71 688 1888
Marlene de Witt
Marlene has 15 years’ experience working in water resources management, sustainability, project management and science communication. She has held positions in various sectors, including the public sector, an international development agency (GIZ) and most recently Stellenbosch University. Marlene has been consulting for Agrifusion since November 2022, focusing on agricultural water-use licensing, regulatory water issues and sustainability. She holds a Master’s degree in Environmental Management and has a keen interest in contributing towards sustainable agricultural practices, as well as promoting stakeholder engagement in catchment management research and processes.
+27 82 867 3656
Francois van Wyk
Francois studied BaccLLB at Stellenbosch University and completed his law articles at Boy Louw Inc. where he specialised in advising on compliance with the National Environmental Management Act, Water Act, Carbon Tax Act and Export Regulations for the Agricultural Sector. He has a keen interest in finding innovative, forward-thinking, sustainable, and practical solutions within the agricultural value chain with a continuous aim of improving the social, economic, and environmental wellbeing of our society.
+27 76 988 2664
Esti Kruger
Esti has been working in the line of Business Support Services since 2001, starting as a Personal Assistant and training herself in the Company Secretarial Field. She single-handedly managed this department at PwC and Fourie Oberg de Bruyn in Ceres and attended various courses and seminars in this field.
+27 71 606 5912
Elsa Frylinck
Elsa enjoys assisting companies with the full-house transformation services of strategy planning through Implementation and monitoring to preparation for verification and the B-BBEE audit itself. Elsa, being a professionally qualified attorney and having completed her LLM in Advanced company Law where her dissertation was focused on ownership solutions in B-BBEE, is also suitably qualified to advise on all ownership structures available in the B-BBEE Codes, specifically employee ownership schemes and broad-based ownership schemes.
+27 83 486 8648
Madi Nel
Madi is a Graphic Designer with 12 years of experience. She specialises in corporate identity, branding and marketing. She has experience in social media management, customer service, and visual merchandising. Her tertiary education includes a diploma in Graphic Design and Photography, as well as a BA degree with Psychology and Visual Studies as majors (Stellenbosch University).
Maryke Blewett
Maryke's key expertise is rooted in sustainable development and strategic planning. She has 14 years of experience in conservation and environment management, carbon verification and advisory, ESG consulting, green infrastructure development, project management and geographical information systems (GIS). She holds a Masters Degree in Environmental Ecology and the University of Pretoria.
Roger Blewett
Roger is an experienced business development and digital strategy executive. He is a visionary leader who is entrepreneurially minded and helps organisations gain a competitive advantage through strategic thinking and complex problem solving. Roger has recently completed his Executive MBA studies at the Gordon Institute of Business Science (GIBS) and was awarded best student in Leadership. Roger is experienced in AgTech and the implementation of scalable platform business models and data monetisation strategies
Dr Wendy Stone
Dr Wendy Stone is an extraordinary lecturer at Stellenbosch University and co-founder and co-director of 'Return on Ecology', an NPC consisting of individuals who have spent five decades working at the interface between urban-and-agricultural development and conservation. She has a personal interest in waste remediation, soil and water quality, conservation, ecology in agricultural development, as well as governance and management. She has vast experience and knowledge in these fields. She holds a PhD in Environmental and Applied Science Management from Ryerson University, Canada.
Tristan Frenzel
Tristan holds a BsC honours in Plant and Soil Science with Horticulture and graduated in December 2025. He has a keen interest in agricultural development and especially water management and sustainability.
Zayaan Erasmus
Zayaan holds an honours degree in Geography and Environmental Studies from Stellenbosch University. His research involved an honours thesis on the socio-temporal analysis of residential fires in Cape Town. His areas of interest include environmental analysis and synthesis, GIS, environmental law and geomorphology.
