WHO WE ARE
Our team dynamics
Agrifusion is by no means based on a traditional business model. We are a group of like-minded individuals with a variety of different skills sets and backgrounds. We operate not like a philharmonic orchestra, but more like a rock band. The only pre-requisite is that we are able to play music not only from a score sheet, but also by innovating as we go along. Apart from our core team, we have a broad network of expertise upon which we can call as required.
Frans has been involved in engagements throughout the wider agricultural value chain, including facilitation of strategic planning and restructuring of companies and development institutions, black economic empowerment advisory services as well as socio-economic research in the sector. Frans has over 20 years of experience in project management and other advisory services in the agricultural industry. He is a Chartered Accountant and has a BSC Agric Hons qualification.
CONTACT
Cell: +27 82 774 2536
E-mail:
FRANS VAN WYK
Director

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STEPHEN HOBSON
Director
Stephen has 25 years experience in agribusiness, agricultural economics and rural development. He has an MSc Agric (Agricultural Economics) degree and was awarded the CFA (Chartered Financial Analyst) charter. He currently focuses on business advisory, private equity transactions, financial analysis and the implementation of black economic empowerment.
CONTACT
Cell: +27 82 331 3083
E-mail:
MOHAMMAD KARAAN
Director
Mohammed Karaan is a member of the National Planning Commission. He is the Dean of the Faculty of AgriSciences at the University of Stellenbosch. His areas of specialisation include agribusiness management, supply chain management, informal markets, rural development and poverty issues, small scale agriculture, small and medium enterprise development, urban agriculture, aquaculture and mariculture as well as economic empowerment.
CONTACT
Cell: +27 21 882 9922
E-mail:

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After completing his law articles, Gerhard joined us as consultant in 2013. He has quickly built up a unique skills set, and currently it is Gerhard’s water law connections and diplomatic management abilities that show the most growth. He has served on a wide variety of projects including the following: project management, business planning, water law advisory, water license applications, advisory on water allocation reform, restructuring of land reform projects, macro policy research and change management. Gerhard has experience in serving the private and the public sectors, and has the keen ability to manage the expectations of both to secure meaningful project outcomes.
CONTACT
Cell: +27 84 730 6222
E-mail:
GERHARD NEL
Anneline has 14 years of experience in research and socio-economic policy analysis and has an MPhil Degree in Decision-making, Knowledge Dynamics and Values. She has been involved on a project management basis in supply and demand analyses in the agricultural industry, benchmarking exercises in different industries, socio-economic research projects, strategy development, facilitation of training programmes and workshops and development of Black Economic Empowerment strategies for various clients. She is also a professional photographer and web developer with an artistic eye.
CONTACT
Cell: +27 72 244 0233
E-mail:
ANNELINE HUGO


ESTI KRUGER
Esti has been working in the line of Business Support Services since 2001, starting as a Personal Assistant and training herself in the Company Secretarial Field. She single-handedly managed this department at PwC and Fourie Oberg de Bruyn in Ceres and attended various courses and seminars in this field.
CONTACT
Cell: +27 72 71 606 5912
E-mail:
Johannes has 20 years experience in exotic vegetable and fruit production, value adding, exports and marketing. His involvement spans throughout the value chain including commercial and small holder production in Zimbabwe and South Africa, local and export sales via road, air and sea to all sectors of the market with a focus on the high value retail sector. He holds a BSc in Horticulture and Agricultural Economics.
CONTACT
Cell: +27 71 688 1888
E-mail:
JOHANNES BRAND


Madi has 5 years experience as a graphic and web designer. Her field of expertise is branding, corporate identity and the development of marketing material. Her strategy as a designer is to always look at a business in a holistic way, making sure every aspect of its identity (be it the logo, online presence, look-and-feel of the workspace etc) come together to deliver an exceptional brand experience. Madi has a BA Degree in Psychology and Visual Studies from Stellenbosch University.
CONTACT
Cell: +27 79 529 1020
E-mail:
MADI NEL
Gert completed his M.Phil (Livestock Industry Management: Aquaculture - cum laude) at Stellenbosch University in 2009 and has 20 years’ experience in the aquaculture industry. He has been the Programme Coordinator for the SU/DST Aquaculture Programme since 2007 and was appointed as the Director of Aquaculture at Stellenbosch University in 2015. Gert has also provided consultancy services to a wide range of companies in the South African fishing and aquaculture sector and is a director of Diamond Coast Abalone (Pty) Ltd.
CONTACT
Cell: +27 82 420 8322
E-mail:
GERT LE ROUX
